Safety first! Pioneering AI technology is coming to town in Ticehurst

McNaughton Ross Volvo, on High Street, is helping to make the streets of Ticehurst safer with the advanced technology from CorrActions, a deep-tech brain monitoring AI start-up set to disrupt brain activity monitoring and driver understanding.

Using sensors in prominent areas of the car, such as the steering wheel, the CorrActions software monitors micro muscle movements that reflect brain activity to detect abnormalities. These can include a variety of cognitive symptoms, including a driver being distracted, intoxicated or overly tired.

The revolutionary software will increase the understanding of the effect of human behaviour on driving, ultimately helping to improve safety for all road users. The investment is part of a wider initiative from the Volvo Cars Tech Fund, which aims to accelerate the transformation of the mobility industry in areas such as safety, electrification, digitisation and access.

Mark Grigg, Sales Manager at McNaughton Ross Volvo, said: “Here at McNaughton Ross Volvo, we’re passionate about making cars and the people in and around them safer, so we’re delighted to benefit from CorrAction’s incredible technology.

“We’d like to invite Ticehurst drivers to come along to McNaughton Ross Volvo and speak to our team of experts to find out more about how we and Volvo Cars are making Ticehurst a safer place for everyone.”

For further information about McNaughton Ross Volvo, visit hsfgroup.co.uk or call 01580 200354.