Rolls-Royce celebrate closing of the Olympics by pioneering unique new badge

The new Rolls-Royce badge which celebrates the London 2012 Olympics
The new Rolls-Royce badge which celebrates the London 2012 Olympics

Rolls-Royce celebrated the success of the Olympic Games closing ceremony last night (Sunday, August 12) by showcasing newly-designed badges for the first time in the company’s 108-year history.

Three new Rolls-Royce motor cars sported the new badges, designed by the Bespoke Design Team for the first time, which replaced the traditional double R-R badges.

The closing ceremony saw the three Phantom Series II Drophead Coupes, each finished in English White take to the arena in the closing of the Games.

The cars, driven by specially-trained Rolls-Royce employees concealed three British artists during the event, titled ‘A Symphony of British Music’.

The artists were hidden from view as the cars crossed the auditorium, before being revealed as each convertible roof descended.

The new grille badge features the iconic Spirit of Ecstasy with patriotic Union Flag replacing the traditional flowing gown of the Graceful Little Goddess.

The steering wheel centre includes a traditional laurel wreath and torch, and the self-righting wheel centres feature the words ‘London 2012’ surrounded by the Olympic motto, ‘Citius, Altius, Fortius’ (‘Faster, Higher, Stronger’).

“I am delighted that Rolls-Royce Motor Cars was invited to take part in celebrating the success of the Games and it is appropriate that we should recognise this occasion with a fitting tribute,” said Torsten Müller-Ötvös, chief executive.

“These unique cars were hand-built at the home of Rolls-Royce at Goodwood by our dedicated and passionate workforce and the whole team can take great pride in their part in making history for our company.”