Morrisons seeks signs for its new store in Aldwick

NEW signs have been proposed by Morrisons for a convenience store.

The retailer has asked for consent for the seven signs outside its new outlet in the former Ship Inn in Aldwick.

It wants to put up 
three externally-lit fascia signs, two unlit fascia signs and two unlit 
panel signs around 
the Aldwick Street building.

The latest plan submitted to Arun District Council follows the council’s decision last December to accept only one of the signs originally put forward.

Arun’s development control committee backed the store’s opening, despite fierce opposition from nearby residents, but said there were too many signs and they were too bright.

Morrisons’ planning agent, Mark Batchelor, said in a statement with the latest plans: “The signage which is now proposed is of a nature, scale and design which reflects the preferences and requirements expressed during the committee meeting on December 5.

“The advertisements for which consent is now sought are simpler and smaller than those which previously were proposed and all would be externally lit.

“The new signage would be sympathetic to the building’s previous use and would not visually dominate the building’s elevation.

“Moreover, the signs would respect the area’s character more generally and, as such the council’s previous concerns, regarding the advertisements’ impact on public amenity are considered to have been overcome.”

Five of the intended signs will be on the 
store’s west, south and east sides.

The biggest will be 4.63m wide and 0.6m high.

The others, for disabled parking, will be on metal posts up to 1.5m above the ground.