CINEMA’S future has arrived in one of the oldest buildings in Bognor Regis.
The latest digital projector has been installed for a new screen at the Picturedrome cinema.
It is believed it will be the first in the country in action when it is used for the first time tomorrow. Animated film Home will be the 33-seat third screen’s debut feature at 3.45pm in the Victorian building. Insurgent will follow in the evening.
Cinema operator Adam Cunard has spent more than £100,000 in converting a spare room in the cinema’s distinctive tower into the latest in cinema-going experiences.
Of that expense, £25,000 went on the projector – an NEC NC1100L model.
Mr Cunard said: “Having three screens will give me much more flexibility in the films which are shown.
“I have to keep showing new releases for a certain period of time as part of the contract for having them. I will now be able to move them to this smaller screen and bring a new film into the main screen.
“I’ll be able to show two new films most weeks instead of one. This will increase the footfall for the cinema and, hopefully, for this part of the town centre.”
The 3.6m wide and 1.85m deep new screen – in what has been a bingo hall, a bridge room and an arcade among other uses – is backed by the latest sound system and air conditioning.
It is the biggest change to the town-centre building since its second screen, with 85 seats, opened in 1985.
There is also the 323-seat main screen.
“I know this business model works because I have it on a smaller scale at my Westgate cinema,” said Mr Cunard. “The third screen can be booked for private parties and the one at Westgate is booked eight months in advance.”