A BOGNOR Regis mum has teamed up with a store to launch its frightening fundraising campaign.
Gabby Broadhurst has joined with the Martin’s store on Rose Green Road to help its halloween efforts for the Cardiac Risk in the Young heart charity.
Gabby became involved with CRY after the sudden death of her son, David, from a previously-undiagnosed heart condition. He was just 19.
Since his death in December, 2010, as reported, Gabby has worked tirelessly with her family and friends to back CRY.
This has included being nominated as a torchbearer for the 2012 Olympics on behalf of the charity.
The new campaign has seen CRY join forces for the first time with a retailer to allow it to reach a large audience and raise awareness across the country.
The Treat Cardiac Risk in the Young halloween initiative includes a number of in-store promotions for children and families stocking up on trick and treat goodies. CRY will receive a donation if customers buy selected products.
It is dedicated to reducing the 12 apparently fit and healthy young people aged 14 to 35 who die suddenly from undiagnosed heart conditions each week.
It wants to achieve this through greater awareness, research and its pioneering screening programme.
This is seen as vital because 80 per cent of those who die show no symptoms.
The charity has worked with the chief executive of Martins’ parent company, McColl’s, since his son died from sudden cardiac death aged 21 in 2007.
CRY chief executive Alison Cox MBE said: “The stores look fantastic and with such creative and eye-catching halloween branding, no-one can fail to take notice of our campaign.”