A cash injection of £200,000 could be used to transform Bognor Regis’s prime shopping areas.
Arun District council will bid for £100,000 which is up for grabs as part of the £500,000 Sainsbury’s is giving to the town next year to mark the opening of its new store.
If successful Arun will match the amount, taking the grand total to £200,000.
The council’s senior regeneration manager, Caroline Gosford, said funds would help give the town’s centre a much-needed facelift.
“It would be used to make the town feel and look high-quality, make more people want to visit the town and more businesses want to invest in the area,” she said.
Her comments were made at a meeting of the council’s regeneration, leisure and tourism working group, when she discussed results of a town-centre tour undertaken last month.
The united stroll saw 15 members of the town and district councils spend more than two hours on a fact-finding roam around London Road, Station Road, the High Street and the Place St Maur.
They cast their critical eyes on areas which could be improved to make the centre more attractive.
These included making sure pavements were neat, tidying up low-hanging telephone wires and making sure shopfronts looked smart.
Working group chairman Cllr Dr James Walsh, said the fact-finding tour had been essential in gathering the information needed.
Fellow working group member Cllr Adam Cunard said: “The ideas are very much welcome. The town and the district council working together will also be of great benefit.
“However what we have to be mindful of is that we need a long-term holistic approach.”
To read the full story, pick up your copy of this week’s Bognor Regis Observer (Thursday, February 23 edition) out now.