Retailer BHS has announced plans to relaunch online.
BHS.com will open for business in the UK on Thursday, September 29, selling some of its most popular items before the company went into administration earlier this year.
The last of BHS’s 163 department stores closed last month after a failure to find a buyer for the high street business.
The new retailer will have a ‘smaller range of products than it did before, but a greater focus on items that are best-sellers’, the company said.
It will employ 84 people at its London headquarters, a fraction of the 11,000 staff members who lost their jobs.
David Anderson, managing director, BHS International, said: “We are thrilled to be relaunching this iconic brand back into the UK.
“It had a loyal customer base with around 1.2 million British shoppers who bought from us online, and for our relaunch we have managed to secure many of the products they liked the most.
“In addition to this, we have developed a new specially designed online platform for our UK business so we are not inheriting any legacy systems, and we were able to recruit the majority of people who worked on the profitable online and international operations of BHS before it went into administration.
“So although we are starting again in the UK, we have a number of advantages over a typical start-up.
“We are nimble and efficient, but with a great brand, strong customer base and a proven and dedicated team.”
In June 2016, BHS International (UK) Limited, which was formed by The Al Mana Group, acquired BHS.com, the International franchise business, and the BHS brand.