New property site launched for Observer series

Checking out the new Observer property website
Checking out the new Observer property website

A brand new property website has been launched – giving homebuyers and sellers a huge boost.

Observer owner Johnston Press has launched its new online property platform, in partnership with and powered by digital property leaders Zoopla, the UK’s second most popular property site and largest online property network.

This exciting partnership will create a market-leading, innovative online property site for its sizeable website audience and property advertisers.

Users of the new websites can expect to find local properties for sale and to rent, local property news, instant online property valuations, local market statistics and more.

Ashley Highfield, chief executive, Johnston Press plc said: “Zoopla is one of the most innovative players in the online property space and this partnership sees them power an exciting new property platform for our local websites, adding further value to both our online audience and property advertisers.”

The new Zoopla-powered website will give users a one stop shop for the whole property process with a complete and simple consumer experience.

This ease of use of the Zoopla system is a proven winner with over 12 million monthly visits to

Joe Slavin, managing director, Johnston Press digital classifieds added: “A key reason for partnering with Zoopla is the great technological features they bring to our new online property offering. With the new platform, we will have access to all Zoopla data but the look and feel is entirely ours.”

Alex Chesterman, founder and CEO of Zoopla is delighted with the new partnership and hopes it will be a huge boost to home buyers, sellers and advertisers.

He said: “We are excited to be launching this strategic relationship with Johnston Press, one of the UK’s leading regional media groups.

“The addition of our property functionality across their significant network of local websites is a natural fit which will provide clear benefits to the Johnston audience and to our advertisers.”

For further information on zoopla please call Lesley Clunie on 01243 534141.