VULNERABLE families were helped by strollers along Bognor Regis seafront.
They donated change to a bucket collection staged by Arun District Council chairman Terence Chapman for his chosen charity.
Home-Start Arun assisted 110 families, with 250 children, around the district last year. Cllr Chapman staged the collection with vice-chairman Cllr Dougal Maconachie after they met the foreshore team for the start of the summer season.
“Home-Start works with families who find it hard to cope with life,” said Cllr Chapman.
“They put more experienced mothers, who are practical people, to work with the families. They generally get good results.
“Their work is about getting children up and fed and off to school.
“Parenting is not a natural forte for a lot of people.”
Charlotte Simmons, Home-Start Arun’s senior organiser, said it wanted to hear from more families.
“We have been lucky enough to receive some funding and we would like to increase the number of mothers we help.
“We would welcome families who think they would benefit from our help.”
Leaflets have been printed in eastern European languages to boost awareness.