As we look through the papers, books and magazines of the 1970s, 80s and 90s, the advertisements of today have a very different style.
Today there seems to be an urgency with advertising: 'Sale now on', or 'our prices are cheaper than our competitors'.
The current advertisements are much more immediate, and do not reflect the personality or service of the local traders.
They
have lost their individuality, their local appeal.
There were notable photographers and these included Cleeves on the Esplanade and in the High Street, where today we have the National Westminster Bank.
This chemist and photographer would take a variety of pictures of the town and then produce his own postcards.
Another was King and Wilson who were renowned for taking a picture one day and publishing it the next day with the date on the front. The images they produced would help advertise many of the stores in the town, as people bought pictures or postcards to send to friends and relatives.
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The full article contains 239 words and appears in OS-Bognor Observer newspaper.
